Guochao
Polecane
2026-01-13•5 min read
Hanfu Hype Unites!
About a decade ago, wearing hanfu, a traditional style of clothing worn by China’s Han ethnic group, was considered more of a hobby, with a relatively small number of Chinese individuals participating in the trend. Currently, there is a notable shift as young consumers in China are urging brands to acknowledge their heritage and adapt to it to influence the market. The hanfu movement rather suits this rhetoric, advocating cultural autonomy infused with a touch of patriotism--a perspective echoed by experts tracking this social trend.
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